publications

Per-Reviewed Articles

Zenker, S. and Braun, E. (2017): Questioning a ‘one size fits all’ city brand: developing a branded house strategy for place brand management. Journal of Place Management and Development, forthcoming.

Zenker, S., Braun, E., and Petersen, S. (2017): Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management, 58, 15-27.

Zenker, S. and Govers, R. (2016): The current academic debate calls for critical discussion. Place Branding and Public Diplomacy, 12(1), 1-4.

Medway, D., Swanson, K., Pasquinelli, C., Delpy Neirotti, L. and Zenker, S. (2015): Place branding: Are we wasting our time? Report of an AMA special session. Journal of Place Management and Development, 8(1), 63-68.

Zenker, S. and Erfgen, C. (2014): Let them do the work: a participatory place branding approach. Journal of Place Management and Development, 7(3), 225-234, doi:10.1108/JPMD-06-2013-0016. [LINK]

Zenker, S. (2014): Measuring place brand equity with the advanced Brand Concept Map (aBCM) method. Journal of Place Branding and Public Diplomacy, 10(2), 158-166, doi:10.1057/pb.2014.2. [LINK]

Zenker, S. and Petersen, S. (2014): An integrative theoretical model for improving resident-city identification. Environment and Planning A, 46(3), 715-729, doi:10.1068/a46191. [LINK]

Zenker, S., Gollan, T. and Van Quaquebeke, N. (2014): Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing. Psychology & Marketing, 31(3), 184-202, doi:10.1002/mar.20686. [LINK]

Zenker, S. and Rütter, N. (2014): Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizen behavior. Cities, 38(June), 11-17, doi:10.1016/j.cities.2013.12.009. [LINK]

Zenker, S. and Beckmann, S.C. (2013): Measuring brand image effects of flagship projects for place brands: The case of Hamburg. Journal of Brand Management, 20(8), 642-655, doi:10.1057/bm.2013.6. [LINK]

Zenker, S. and Beckmann, S.C. (2013): My place is not your place – different place brand knowledge by different target groups. Journal of Place Management and Development, 6(1), 6-17, doi:10.1108/17538331311306078. [LINK]

Braun, E., Kavaratzis, M. and Zenker, S. (2013): My city – my brand: the different roles of residents in place branding. Journal of Place Management and Development, 6(1), 18-28, doi:10.1108/17538331311306087. [LINK]

Zenker, S., Petersen, S. and Aholt, A. (2013): The Citizen Satisfaction Index (CSI): evidence for a four basic factor model in a German sample. Cities, 31(April), 156-164, doi:10.1016/j.cities.2012.02.006. [LINK]

Zenker, S., Eggers, F. and Farsky, M. (2013): Putting a price tag on cities: insights into the competitive environment of places. Cities, 30(February), 133-139, doi:10.1016/j.cities.2012.02.002. [LINK]

Zenker, S. and Seigis, A. (2012): Respect and the city: the mediating role of respect in citizen participation. Journal of Place Management and Development, 5(1), 20-34, doi:10.1108/17538331211209022. [LINK]

Zenker, S. and Martin, N. (2011): Measuring success in place marketing and branding. Journal of Place Branding and Public Diplomacy, 7(1), 32-41, doi:10.1057/pb.2011.5. [LINK]

Zenker, S. (2011): How to catch a city? The concept and measurement of place brands. Journal of Place Management and Development, 4(1), 40-52, doi:10.1108/17538331111117151. [LINK]

Zenker, S. (2009): Who’s your target? The creative class as a target group for place branding. Journal of Place Management and Development, 2(1), 23-32, doi:10.1108/17538330910942771. [LINK]

Books and Book Chapters

Zenker, S. (in press): Partizipation im Stadtmarketing: Wie aus Bürgern Markenbotschafter werden [Participatory place branding: how to turn residents into brand ambassadors]. In: T. Kausch, P. Pirck, & P. Strahlendorf (Eds.). Städte als Marken 2 – Herausforderungen und Horizonte [Cities as Brands 2: Challenges and Future Developments] (pp. in press), Hamburg: New Business Verlag.

Zenker, S. (in press): Die Stadt als Marke – Markenmessung und Führung [The city as a brand – brand measurements and management]. In: Block, J. & Nölle, H. (Eds.) Handbuch Stadtmarketing [Handbook city marketing] (pp. in press), Hamburg: New Business Verlag.

Zenker, S. and Jacobsen, B.P. (2015): Inter-Regional Place Branding: Best Practices, Challenges and Solutions, Heidelberg, Springer.

Zenker, S. and Jacobsen, B. P. (2015): Introduction to interregional place branding, in S. Zenker and B. P. Jacobsen (Eds.), Inter-Regional Place Branding: Best Practices, Challenges and Solutions (pp. 1-12), Heidelberg: Springer.

Andéhn, M. and Zenker, S. (2015): Place branding in systems of place – on the interrelation of nations and supra-national places, in S. Zenker and B. P. Jacobsen (Eds.), Inter-Regional Place Branding: Best Practices, Challenges and Solutions (pp. 25-38), Heidelberg: Springer.

Zenker, S. and Braun, E. (2015): Rethinking the measurement of place brands, in M. Kavaratzis, G. Warnaby and G.J. Ashworth (Eds.), Rethinking place branding – comprehensive brand development for cities and regions (pp. 211-224), Heidelberg, Springer.

Zenker, S. (2013): Eine Stadtmarke ist kein Luxus – sondern eine ökonomische Notwendigkeit, in T. Kausch, P. Pirck and P. Strahlendorf (Eds.), Städte als Marken. Strategie und Management (pp. 14-19), Hamburg, New Business Verlag.

Zenker, S. and Beckmann, S.C. (2012): Place branding: the issue of a narrowed tourism perspective, in R.H. Tsiotsou and R.E. Goldsmith (Eds.), Strategic marketing in tourism services (pp. 63-78), Bingley, Emerald.

Zenker, S. and Gollan, T. (2010): Development and implementation of the Resident Migration Scale (ReMiS): measuring success in place marketing, in E.H. Witte and T. Gollan (Eds.), Sozialpsychologie und Ökonomie (pp. 156-172), Lengerich, Pabst Verlag.